Juan Gonzalez, Success for Eva, but not PS, N.Y. Daily News, July 27, 2011, at 17:
The Success Charter Network, a chain of charter schools headed by former City Councilwoman Eva Moskowitz, spent an astonishing $1.6million in the 2009-2010 school year just for publicity and recruitment of new students, the group’s most recent financial reports show.
The network spent more on publicity and recruitment that year than it did in the previous two years.
In 2009-2010, the seven schools operated by the Success network admitted 1,200 new students. That means Moskowitz spent about $1,300 on marketing for every new enrollee.
The money went to everything you can imagine – bus stop ads, multiple mass mailings of glossy color brochures to tens of the thousands of homes, a small army of part-time workers going door-to-door to sign up applicants, high profile “school choice” fairs.
Community leaders and educators in Harlem and the South Bronx – where those first seven schools were located – say they have never encountered such a relentless and well-financed campaign aimed at convincing parents to desert the public schools.
Many are stunned that the nonprofit Success network is able to spend so lavishly while regular city schools are being forced to cut their budgets….