NYT: Los Angeles Schools to Seek Sponsors

Jennifer Medina, Los Angeles Schools to Seek Sponsors, Dec. 16, 2010, at A22.

The football field at a public school here, in the second largest school district in the country, soon may be brought to students by Nike.

Facing another potential round of huge budget cuts, the Los Angeles school board unanimously approved a plan on Tuesday night to allow the district to seek corporate sponsorships as a way to get money to the schools.

… In a one-page summary pitch to potential sponsors, the district mentions the possibility of arranging school visits to pass out samples of approved food products or placing the donors’ logos in school cafeterias. Or perhaps they might rather have the naming rights for the Academic Decathlon or Drill Team championships.

While the district will soon begin enthusiastically pitching the sponsorships to local businesses and major corporations, they are making it clear that they have their limits. No alcohol, tobacco or firearms can be promoted. No companies that promote high-calorie or high-fat foods will get play, either.

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